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LOGO DESIGN FOR THE JEWELRY, ACCESSORIES & CLOTHING BRAND PLACEBŌ, CREATED BY CLARA GOBLET. THIS BRAND, FULL OF ORIGINALITY, IS BASED ON THE PRINCIPLE OF UPCYCLING.
THE ICON IS THE EXTENSION OF THE FIRST LETTER OF PLACEBÔ, THE P, WHICH THUS DRAWS THE CURVE THAT EVOKES RENEWAL, THE NEW CYCLE OF THE UPCYCLING PRINCIPLE. THIS CURVE ALSO FORMS THE LAST LETTER, THE O. THE "STAR" THAT APPEARS AT THE TIP OF THE P IS NOT BY CHANCE EITHER, SINCE THE DESIGNER RESERVES AN IMPORTANT PLACE FOR RHINESTONES IN HER CREATIONS. THE ICON BRINGS PERSONALITY AND ORIGINALITY TO THE LOGO.
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